Sometimes how easy something is to use determines how popular a product, website or application will be. I mean, think about Apple for a second. Apple doesn’t even have near half as many products as many of their competitors, and many would say that their features fall short in comparison to many Android phones. But what is it that makes them so wildly popular? In my opinion, it is the ease of use.
Apple phones are so easy to use, that even my technologically challenged mother figured it out right away. Then there are these other Android phones that apparently have so many higher tech qualities, and yet it took even me a good ten minutes to figure out how to scroll through photos on this new Android phone my aunt bought.
SO where am I getting at with all this mumbo jumbo?
Pinterest made their mobile site even easier to use by implementing uniformity in making the layout on it the same as the app and site. They must really grasp this concept of making things easy to use. Even though there are so many people who are already hooked and very much loyal to Pinterest, there are many more that join every day. Perhaps what keeps Pinterest so wildly popular is not only how great the content is on the site, but also the little changes they make to try to up the ease of use.
I don’t think it is an accident that some websites and ideas get the limelight while others get lost in the sea of other forgotten concepts; rather, it’s the tactics they use in luring people in, and keeping them there. Many times people head to a website, or download an app that they don’t figure out how to use right away, in which case most people give up on within seconds.
There are just too many things out there that are almost exactly the same to waste your time trying to figure out how to use half of them. So, I just wanted to applaud Pinterest on doing such a great job. On that note, check out Juno Power’s Pinterest page if you haven’t already. We love to share cool ideas!