The iPhone maker becomes the first company to knock Coca-Cola from atop the Interbrand's study of the value of corporate brands. The number two on the list is Google, and for the first time in its 13-years history, Interbrand has a new leader by the brand name is Apple.
The iPhone maker bumped Coca-Cola out of first, which the brand value that Interbrand assessed at $98.3 billion. Google came in second place with a brand value of $93.3 billion. Samsung went from 9th to 8th place with a 20% brand value increase. Interbrand bases its assessment on a combination of the company's financial performance. Apple must succeed in slowing Samsung's momentum and and getting a hot start in the Chinese mobile market. Also Interbrand value fast rising companies. Facebook came out on top, with a 43% increase in brand value over last year. There increase was from growth in users, including mobile users and people in Asia, and financial results that bested Wall Street's expectations. Google was the number two in rising brand also, and new innovations like Google Glass and self-driving car. The top five for 2013 Interbrand is Apple, Google, Coca-Cola, IBM, and Microsoft. Therefore, watch out for Google to beat out Apple.