If you don't know, now you know that today is National Froyo Day. The frozen treat has been a growing trend across the world is being given out at no charge today. Companies everywhere are using this to their advantage and giving out free yogurt to all their fans. Sounds like a pretty sweet deal, doesn't it? It is; you get free yogurt and they get the perfect opportunity for some marketing!
Here's the catch on how they do it: you get something you like, especially if it's free, you tell your friends about it so they can get in on the deal as well. That then becomes word of mouth marketing. But wait, there's more! Places like Pinkberry are making you like them on Facebook to get your free yogurt. Seems easy, and it is! Even downloading their app can have incentives come with it, like free frozen yogurt on days when it's not a national holiday.
Don't miss out on this special treat! Since it's free, there will probably be a long line. Don't let your phone die before you get up to the front; carry your HUE with you.
Massiel Scheibner
Author