As we all know, Verizon has yet to cut back their high prices. With competitors like T-mobile, AT&T, and Sprint offering lower prices and incentives to switch to their network, Verizon isn't everyone's first choice anymore. "America’s biggest, superfast 4G LTE Network" is just too expensive; that's why yesterday, Verizon introduced its new competitive plan.
The purpose of this new plan is intended to keep customers in with Verizon. However, when looking at the difference closely, it really isn't all that cheaper. Verizon is clearly resisting to the trend of cheaper plans, no contracts, and overall affordability. Their stubbornness, however, has not refelected poorly on their earnings. Last quarter, Verizon had announced to have gained 1.7 million new customers. Clearly, people still value quality over quantity.
In addition to it's new "more everything plan", Verizon is also pushing for its Edge program which allows customers to upgrade their devices more frequently before their plan is up, and without having to pay full retail price for each new device. Whatever your reasons for choosing a wireless plan, if you like good service, Verizon is the way to go. The only big difference in their new plan is basically the access to more data usage. We all know we need more data to keep up with our Candy Crush and Instagram addictions. While Verizon can take care of our usage problems, Juno Power can handle the rest with a never-ending battery life.